Entrepreneurship

Our family is currently exploring the idea of starting a couple of different businesses. Several ideas are being floated, and nothing is firm yet, but the energy is flowing and ideas are popping.

We come into this with a variety of skills and experience in a number of fields - finance, research, investor relations, accounting, management, computer modeling, experience with start-ups, resource development, alternative energy, human development, psychology, human relations, marketing, teaching, cooking, writing.

Surely we can create a business opportunity, don't you think?

If fact, I would bet that you have family and/or friends that come with a variety of skill sets that create something completely different when you put them all together. The whole is greater than the sum of its parts.

I would also bet that same set of family/friends have some great ideas - just simmering on the back burner.

New ideas, new businesses, fresh starts. I think we're going to have create our own opportunities in the future. Maybe we can do it the way it should be done - with mindfullness, gratitude, and environmental awareness. 

Study Paints a Better Picture of Today's Real Modern Family

Edelman has just wrapped up an interesting study on changing US family dynamic and demographics. Among the most interesting findings include that just 4% of US families have stay-at-home moms and working dads with children under 18 years old. That's right, just 4%. Furthermore, the study points out how economic pressures and blended family models have redefined individual roles within the family: skill sets have replaced gender, and 62 percent of moms and 54 percent of dads feel that parenting roles will be redefined away from the traditional “mom and dad” roles of the past. This creates a new opportunity for marketers to think in terms of skill set versus gender, opening up the entire family as a target. The study, which was commissioned in August 2011, included in-depth interviews with 2,482 consumers among a cross-section of today’s modern family: single parents, working moms, gay partners, multicultural heads of households and grandparents.

Ad Spotlight: Bevan Duffy's New Campaign Ad Features His Daughter

Bevan Dufty, who is running for mayor of San Francisco, recently released a TV commercial featuring his daughter Sidney, who he conceived with a lesbian friend. Some are saying the ad is exploitative, but I discredit that criticism as a double-standard. Conservative politicians feature their families in political ads all the time - usually in the name of "family values." I think it's nice to see a positive representation of a nontraditional family in a campaign ad.